Political Violence in Rwanda Essay Example | Topics and Well Written Essays - 1000 words

Political Violence in Rwanda - Essay Example Be that as it may, understanding the recorded setting of this unpleasant marvel would obviously show that the main driver of the political viciousness destroying Rwanda returns to its colonization by Western forces, which organized supremacist tenets for their potential benefit. II Historical Context: Rooting-out the Political Violence Rwanda, a little country having a place with Africa’s Great Lakes locale †viewed as among the most extraordinary clash zones on the planet †has stunned the world not as a result of its desperate destitution but since of the power of the political brutality that emitted between most of its own kin †the Hutus and Tutsis (Merlino, standard. 1-2). From the outset, this could be seen just as another ethnic brutality, yet verifiable realities would emphatically contest such portrayal. In an examination requested by the National Unity and Reconciliation Commission (NURC), Shyaka demonstrated that the Hutu, Tutsi and Twa people group in R wanda began not as ethnic gatherings, clans or races since they share regular culture and language, and live in a similar domain, as they all have a place with one of a kind ethnic gathering in Rwanda known as the Banyarwanda, which during the pre-pilgrim period served one ruler †the â€Å"Umwami.† Neither can they likewise be delegated social classes since they were all socially defined. Rather, Rwandan personality was characterized by their faction or heredity, which additionally suggests their monetary status. Moreover, these networks were better recognized by their mastery (eg. Hutus were known ranchers; Tutsis, steers reproducers; and Twas, anglers, trackers and potters). Be that as it may, this distinguishing proof had been deconstructed by European colonizers, who peeled off Rwandan culture of its characteristic qualities and forced those which served pilgrim intrigue and who forcefully racialized Rwandan individuals into contradicting ethnicities, done through le gendary and ideological development utilizing the Hamitic hypothesis. Consequently in the provincial time frame, Rwandan culture was composed progressively into three adversarial races: the minority Tutsis (9-14%) as the prevalent vanquishing race had become the special possibility to help colonizers; the larger part Hutus (85-90%) as the sub-par Bantu race had gotten the overwhelmed; and the Twas (1%) as the pygmoids. Such qualification made hatred and disappointment with respect to the lion's share Hutus, while haughtiness with respect to the minority Tutsis, distancing them from one another and making them effortlessly colonized. Actually, European colonizers played them off at whatever point it works best to their provincial intrigue. (7-19) Succeeding occasions from 1950s onwards (Revolution of1959-1961, 1963-64, and Coup d'etat 1972-1973) were portrayed by Hutu power belief system †obliterate Tutsis being the reason for Hutu sufferings, profoundly polarizing Rwanda societ y. This disintegration of center ground deplorably checked Rwanda’s decolonization and early postcolonial governmental issues, which would later come full circle to the 1994 slaughter. (Newbury and Newbury 7) III Local and International Conditions Exacerbating Political Violence The conjunction of occasions in the neighborhood and universal level exacerbated the ill will among Tutsis and Hutus prompting the 1994 destruction. To start with, the move of political force from the oppressor (Tutsi) to the mistreated (Hutu) in the postcolonial Rwanda didn't in any capacity improve however rather compounded their opposition, as Hutus, prompted by the pioneer power,

Sontrary to popular belief, a natural emotion or feeling Essay

What is pity? Misery is, in opposition to mainstream thinking, a characteristic feeling or feeling. Individuals feel trouble at whatever point they lose something that they recently delighted in, for example, somebody they adored, or something as straightforward as a plush toy. This specific feeling is in reality bravo. It offers alleviation from the torment of the misfortune and it gives you some proportion of the significance of what you’ve lost. In Fahrenheit 451, Ray Bradbury endeavors to make a general public that lives without bitterness. He tries to give everybody bliss by disposing of contention and disparity. Be that as it may, what the general public didn't perceive was the estimation of this desolate feeling. Fellow Montag, the focal character in the book, has figured out how to fit in with that the general public he lives in is so exceptionally unbending and standard. Our Service Can Write a Custom Essay on Sadness for You! Anyway he in the long run understands that the general public he lives in isn't appropriate for a glad life. While trying to harden joy, society got dehumanized through its deserting of human impulse, which incidentally made society become anesthetized. In the different endeavors to abrogate melancholy by the disposal of writing, all feelings in the public arena were decimated. Before, the general public had the option to understand books, and subsequently had no motivation to consume them. Hence houses were not flame resistant, and thusly Clarise suggests the way that fire fighters used to extinguish fires, not start them. (8.) Thus demonstrating that at one point in this general public, books were acknowledged and afterward in the long run were prohibited. While instruction doesn’t appear to be a dreadful trait, it made disparity, which made individuals troubled. So as to clarify the abolishment of books, Beatty communicated to Montag, Technology, mass abuse, and minority pressure conveyed the stunt, express gratitude toward God. Today, on account of them, you can remain glad all the timeð•ð ¤ (58). As Beatty clarified, the legislature used innovation, mass abuse, and minority strain to dispense with bitterness. One gui de to validate the announcement made by Beatty would be the utilization of the dog. The legislature utilized the dog so as to discover and demolish books, which would, as indicated by their general public, make correspondence and harmony. They accepted that the end of books would take care of everyone’s issues, and as a proxy for books utilized controlled innovation. Since there were no educated individuals, there would not be debate over the clarifications of thoughts, or thoughts themselves. In any case, what he didn't represent was the way that without thought, there was no feeling, and hence no joy or bitterness. Joy and pity exchange off of one another, there can't be joy without something to differentiate it to. Accordingly, in the endeavor to satisfy everybody by dispensing with writing, a definitive result was a general public that was basically all robots. These â€Å"robots† were unequipped for understanding individual history, and in this manner had no feeling of the breathed easy. The hypothesis behind annihilating a feeling of time was that on the off chance that nobody were to get a handle on schedule, at that point they would, in addition to other things, have no attention to maturing, and everybody would be cheerful. In any case, surprisingly in doing so individuals were troubled nor miserable, just impassive. In the discussion among Montag and Mildred the morning after the trial with Mildred’s blood cleaning, Mildred can't recall the occasions of the previous night and along these lines questions, â€Å"Last night-What about last night?† (19). Mildred had no memory of time or of past occasions and in this manner nobody knows whether Mildred was despondent or just couldn’t recall. The endeavor to dispose of trouble didn't work, on the grounds that since she couldn’t recollect that anything in t he past she couldn’t recall the awful things, however she likewise couldn’t recollect the upbeat occasions. The two thusly killed themselves between the glad and the miserable causing Mildred to be passionless or even at times discouraged. It is very difficult to carry on with a cheerful life when you can’t recall any of the past upbeat minutes as a result of the dehumanization dazzled onto society. Shockingly, this dehumanization made individuals significantly increasingly discouraged, on the grounds that it could cause them physical mischief, in addition it could cause them enthusiastic damage since they will be unable to recall glad minutes. The preeminent outcome of the motorization of society was that the sentiments about existence and passing turned out to be more depersonalized. To many, demise is an individual and enthusiastic occasion. Opposite, however, in Montag’s society, demise was totally depersonalized. Individuals seldom were influenced by death, in any case, simply proceeded with their standard life since they accepted that passing was simply one more â€Å"thing† that occurred throughout everyday life. While depersonalizing demise, the aim was to take out the trouble that accompanied it, and in this way satisfy everybody. While it eliminated the pity, it likewise disposed of the bliss that accompanied life. Individuals had no motivation to value life, since they accepted didn’t consider the chance of dieing, since it was such a minor piece of life. While examining the possibility of death, and looking further, it is basically a perfection of life. Be that as it may, since the residents couldn't recall life, the possibility of death was changed. In their psyches they lived for one minute, and in this manner when somebody kicked the bucket, nothing basically passed on in light of the fact that nothing basically lived. Mildred verbalizes the belief system of society by communicating her emotions about the lady Montag executed. â€Å"She’s nothing to me; she shouldn’t have had books. It was her obligation, she should’ve thought of that.† (51). Mildred wasn’t at all worried that someone’s life was simply taken, she was worried that Montag was debilitated in light of her. This unmistakably outlines the philosophy of society in that nobody thoug ht about death, it wasn’t glad nor was it an especially tragic time. So at long last, since nobody comprehended that demise was really a calamitous occasion, nobody along these lines appreciated life and lived nonchalantly, distraught nor dismal. In the end Montag handles the way that his general public is incredibly degenerate because of the automation and dehumanization. There are different causes, which lead to the destruction of an ordinary society, and lead to the general public pervasive in F451, which depends on innovation and relinquishes human sense. Accordingly, the residents have become non-compromising, non-intriguing people who can be effortlessly driven and controlled through dread. The expectation was to wipe out misery however the final product were people with positively no feelings.

What can I say, it grew on me . . . (Guest Entry)

What can I say, it grew on me . . . (Guest Entry) By Karen Sittig 12 If you were ever skeptical about MIT, read this entry. MIT is intimidating. This was the first thing that I saw from the bus: Yep, THE Stata Center. Designed by The Frank Gehry that I learned about in school. Later, I met The Snively and The Ben Jones at check-in, and walking down The Infinite Corridor, I saw The Admissions Office: My friend Feldman 11 walked me to The East Campus, where I was staying on The 5th floor of The West parallel. And, I was at The MIT. It was all a little much. Fortunately, I met some other awesome prefrosh! Becca 12 and I at Meet the Bloggers Tim 12 and I stuck in a knot at icebreakers Thursday night (hes the one in the gray sweatshirt). The three of us banded together and decided on our goals: to have as much fun as physically possible, and to visit all of the dorms. And so, we began our journey. My dad met me on campus on Friday afternoon, and after our financial aid appointment, I met back up with Becca and Tim and we went to Senior Haus for the bouncy ball drop. Tim brought an umbrella, partially because we were expecting rain but mostly to protect us from the bouncy balls. We got some anyway, though! After the bouncy ball drop, we journeyed to the Student Center to Meet the Bloggers. Snively was a hit with the prefrosh, as we expected. For most of Friday, the students on my floor had been reminding me to meet Jack, who I assumed was one of their friends, at 10 for my campus tour. I told Becca and Tim about this, and despite our nerves, we decided to throw caution to the wind and leave to meet our mysterious tour guide. The tour was very long, and by the time Jack returned us to Baker House, our feet were all tired, but it was well worth it. The campus tour that my dad lined up for us the following morning just couldnt compare, although my tour guide seemed to know Jack as well. I guess hes a rather popular guy. My nerves were still getting the best of me, though was MIT this fun all of the time, or was Jack just especially awesome? Did normal kids still have a good time? Luckily, my answer came in the form of the single greatest night ever. After Becca and another prefrosh, Megan 12, and I had gotten our fill of exploring the dorms, we journeyed to Lobby 7 to meet up with some of the actual 5th Westers to play Capture the Flag. Becca and Megan went back to their respective dorms to sleep, but I found Tim and we picked out blue t-shirts (because blue is sneakier) and waited for the next game to start. Never before have I had so much fun doing something that involves running. Capture the Flag was simply AWESOME. Sometime in between exploring the Infinite and owning the red team, I realized something quite shocking very few of the doors were actually locked. This quickly dissolved into poking around campus, which yielded a few interesting staircases but not much else, and I spent most of the second game exploring. Blue team still won, probably due to our unfair advantage from being sneakier. So. Normal kids play Capture the Flag, which is awesome, but Capture the Flag only happens at CPW. I submitted this to the 5th Westers that had gotten conned into entertaining me, and they suggested something called chairing. Basically, chairing is when you take Athena cluster chairs down ramps. Tim and I had seen this going on earlier, so I knew that it was legit. It still sounded rather dangerous, and Tim had gone back to his hotel room to sleep before his flight, so I apprehensively agreed and we journeyed to building 66. Nervously, I sat on my rolly Athena chair and pushed off the side, and discovered that Chairing is the single greatest thing EVER. After trying out some different formations (line, triangle, circle), I posed my typical prefrosh question. Is MIT this awesome all of the time? There was a pause before the response. Well, we generally have homework. But, when we dont, basically, yeah. I was hooked, and I sent in the reply form from the Athena cluster where we returned the chairs fifteen minutes later. So, that is how I became a 12. Im still absolutely terrified of the work, of leaving my family, of being so far from home but I know that if MIT is anything like what Ive experienced at CPW, it will be the greatest four years of my life. And, I guess if worse comes to worse, I can just take the Athena chairs down the ramp a couple times, or organize a pick-up game of Capture the Flag, or see if I can hunt Jack down to give me another tour. So, on Sunday morning, after managing to stay up all night long, I left East Campus for Logan airport. On the way, I passed the Dome. I looked for Ben to say goodbye, but he wasnt at the check-out desk. And I realized that the hardest part about MIT just might be waiting for Orientation (well, at least until classes start). Thanks for an amazing CPW, and Ill see you all in the fall!

The Crucible By Arthur Miller - 1310 Words

In The Crucible by Arthur Miller, the belief of witchcraft held poisonous consequences as accusations increase to devour the entire village. Since the Salem witch trials started, they heavily influenced the people and town of Salem. People of Salem were accused of being a witch on poor evidence. Such accusations of being a witch sacrificed many human lives. Even though the people of Salem realized that they were murdering the innocent, it does not make up for their deaths. The Puritan community of Salem became gripped with mass hysteria over activities that they believed to be witchcraft. It started with a strong belief system towards God but ended with on an irrational note. The death of the many witches cannot be justified by the mere†¦show more content†¦Wanting social status and a good reputation has led human into the wraths of perjury. To stay where they are in terms of social status, humans are willing to lie in and out of court. Jealousy causes people to act in abnormal ways, it causes people to bear grudges and have strong hatred against others. Jealousy is caused by a certain insecurity that a person has. This insecurity comes from a desire, a desire of something that they cannot get. For what cannot be obtained must be obliterated. Jealousy has played a big role in the deaths of Salem. The Salem Witch Trials brought opportunities to cause punishment on others, claim other s land, and settle old grudges. The witch trials revealed the true characteristics of the society in Salem. The main antagonist of the story Abigail Williams, after having an affair with a married man John Proctor and wants to pursue her relationship with him. But him being married caused her to hold a strong grudge against his wife, Elizabeth Proctor. Which begins a long chain of lies and accusations in an attempt to get her lover back. Abigail s jealousy of Elizabeth drives her to prove that Elizabeth is a witch when Cheever says The girl, the Williams girl, Abigail Williams, sir. She sat to dinner in Reverend Parris s house tonight, and without word nor warning she falls to the floor. Like a struck beast, he says, and screamed a scream that a bull would weep to hear. AndShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of t he suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

Financial Information System - Free Essay Example

Sample details Pages: 8 Words: 2349 Downloads: 4 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Level High school Did you like this example? T Financial Information System List of Tables Table No. Description Page 1 Sales figures for the month of October 2013 4 2 Sales figures for the month of November 2013 4 3 Sales figures for the month of December 2013 5 List of Figures Don’t waste time! Our writers will create an original "Financial Information System" essay for you Create order Figure No. Description Page 1 Product Details and Prices 6 2 Monthly Sales Figures 7 3 Sales Bonus Calculation 1 8 4 Sales Bonus Calculation 2 9 5 Sales Bonus Calculation 3 9 6 Profit and Loss Account for October 2013 to December 2013 11 7 More information on Profit and Loss Account 11 Question You are required to develop a financial information system based on a fictional company of your choice. The company will be a small business run as a sole trading enterprise. The company sells three products to its customers using five self-employed sales people. The company only has limited computing resources and you are required to develop the system using Excel 2010. The companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s most urgent need is to have information concerning the profitability of the products they sell; the profitability of the locations where they are selling their products; and the performance of their salespeople. The company would like to use the system for forecasting and analysis purposes and therefore expects it to be constructed in such a way that data can be varied and results calculated automatically. The companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s price list is based on a mark-up of 80%. The sales people receive a small basic monthly salary plus sales bonus of 33% paid one m onth in arrears. Question 1 A) Write a brief description of the company and the business in which it is engaged. (Max 250 words). MATTA Travel MATTA Travel was set-up as a sole-proprietorship since 8th June 2013 and based in Penang, Malaysia. It is engaged in the business of selling black luggage bag in three different sizes 20 inches (lug20), 22 inches (lug22) and 24 inches (lug24). The company marked-up the products by the margin of 80%. MATTA Travel was handled by Mr Lim à ¢Ã¢â€š ¬Ã¢â‚¬Å" the owner and he hired five sales people to sell company products to customer. The sales people are self-employed and implement their own marketing approaches. Each of them market and sell the products to different locations such as Air Itam, Georgetown, Bayan Lepas, Bukit Tambun and Butterworth. The sales people receive a small basic monthly salary plus sales bonus of 33% on the sales value of the products sold. The sales bonus will be paid one month in arrears. Question 1 B) Provide data for three months of trading. October 2013 Markesh/ Air Itam Keith/ Georgetown Chun Keat/ Bayan Lepas Ibrahim/ Bukit Tambun Julia/ Butterworth lug20 5 3 2 3 1 lug22 4 3 3 3 4 lug24 2 3 2 3 2 Table 1: Sales figures for the month of October 2013 November 2013 Markesh/ Air Itam Keith/ Georgetown Chun Keat/ Bayan Lepas Ibrahim/ Bukit Tambun Julia/ Butterworth lug20 6 5 4 3 5 lug22 6 5 6 5 7 lug24 5 6 4 5 6 Table 2: Sales figures for the month of November 2013 Question 1 B (cont..) December 2013 Markesh/ Air Itam Keith/ Georgetown Chun Keat/ Bayan Lepas Ibrahim/ Bukit Tambun Julia/ Butterworth lug20 8 7 6 4 6 lug22 7 6 7 5 8 lug24 7 8 6 5 6 Table 3: Sales figures for the month of December 2013 The above tables show the sales figures of five sales people during the month of October 2013 to December 2013. The data is shown according to luggage bag size and sales people. The code lug20 represent 20 inches luggage bag, lug22 represent 22 inches luggage bag and lug24 represent 24 inches luggage bag. The sales people that employed by MATTA Travel are Markesh who based in Air Itam, Keith who based in Georgetown, Chun Keat who based in Bayan Lepas, Ibrahim who based in Bukit Tambun and Julia who based in Butterworth. Question 1 C) Construct a financial information system, using Excel 2010, which meets the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s requirements. I have since constructed a financial information system using Excel 2010 to meet the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s requirements as per figures attached below. I will explain the usage of each sheet below the figure. Products Details and Prices Figure 1: Product Details and Prices The Figure 1 shows Products Details and Prices sheet. In here, the user must first set up the markup margin and the cost price for each luggage bag. Once markup margin set and cost price keyed in, the system will auto calculate the sales price. The formula as follow: (Cost Price * Markup Margin) + Cost Price Question 1 C (cont..) Monthly Sales Figures Figure 2: Monthly Sales Figures Question 1 C (cont..) The Figure 2 shows Monthly Sales Figures sheet. In Figure 2, the user will need to key in the sales figures for the month of October 2013 to December 2013 according to product code. Once the sales figures are keyed in, the system will auto calculate the SUBTOTAL for each product code according to sales people and area. The system will also calculate the TOTAL for each product code according to month and TOTAL for 3 months. From here, we are able to get the information about best-selling item. The best-selling item during the October 2013 to December 2013 is lug22 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 22 inches luggage bag which sold 79 units, follow by lug24 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 24 inches luggage bag which sold 70 units and lug20 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 20 inches luggage bag which sold 68 units. We also can get the information about purchases for the particular product code from the à ¢Ã¢â€š ¬Ã‹Å"Total Cost Price by Products (RM)à ¢Ã¢â€š ¬ â„ ¢. It will auto generate by using the sales figures key in by user and multiply by the cost derived from à ¢Ã¢â€š ¬Ã‹Å"Products Details and Pricesà ¢Ã¢â€š ¬Ã¢â€ž ¢ sheet. Sales Bonus Calculation Figure 3: Sales Bonus Calculation 1 Question 1 C (cont..) Figure 4: Sales Bonus Calculation 2 Figure 5: Sales Bonus Calculation 3 Question 1 C (cont..) The Figure 3 to 5 show Sales Bonus Calculation sheet. In here, the user will need to set the Bonus Margin and the system will auto calculate the TOTAL SALES and BONUS for each sales people, each product code and each month. The Sales (Units) is taken from à ¢Ã¢â€š ¬Ã‹Å"Monthly Sales Figuresà ¢Ã¢â€š ¬Ã¢â€ž ¢ sheet and whenever any changes make to there, the figures will change too. The Value (RM) the cost price of product and is taken from à ¢Ã¢â€š ¬Ã‹Å"Products Details and Pricesà ¢Ã¢â€š ¬Ã¢â€ž ¢, the amount will be changed too if there is any changes make to there. Total Sales (RM) column will show the sales for each product code and the formula is: Sales (Units) * Value (RM) Bonus (RM) column shows the bonus calculation based on the total sales and bonus margin set. The formula is: Total Sales (RM) * Bonus Margin While for the Total for Oct 13, Total for Nov 13 and Total for Dec 13, these three rows will show the total of Sales (Units), total of Sales and Bonus received for each sales people. The above applied to all sales people column and at the second last column à ¢Ã¢â€š ¬Ã‹Å"Total Sales for the month ofà ¢Ã¢â€š ¬Ã¢â€ž ¢ indicates the total sales for three product code for that month i.e. October 2013, November 2013 and December 2013. While for à ¢Ã¢â€š ¬Ã‹Å"Total Bonus Paid for the month ofà ¢Ã¢â€š ¬Ã¢â€ž ¢ indicated the total bonus paid to sales people during the particular month. The last row of the sheet indicates the TOTAL of all columns for three months from October 2013 to December 2013. Those columns calculated for individual sales people are Sales (Units), Total Sales (RM) and Bonus (RM). While for à ¢Ã¢â€š ¬Ã‹Å"Total Sales for the month ofà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã‹Å"Total Bonus Paid for the month ofà ¢Ã¢â€š ¬Ã¢â€ž ¢ indicates t he overall figures. Question 1 C (cont..) Financial Information Figure 6: Profit and Loss Account for October 2013 to December 2013 Figure 7: More information on Profit and Loss Account Question 1 C (cont..) The Figure 6 and 7 show the Financial Information sheet. In here, user do not required to key in any information. All the figures are link to previous sheet and calculation is done based on the figures derived. à ¢Ã¢â€š ¬Ã‹Å"Salesà ¢Ã¢â€š ¬Ã¢â€ž ¢ in Figure 6 is taken from TOTAL of à ¢Ã¢â€š ¬Ã‹Å"Total Sales for the month ofà ¢Ã¢â€š ¬Ã¢â€ž ¢ column from à ¢Ã¢â€š ¬Ã‹Å"Sales Bonus Calculationà ¢Ã¢â€š ¬Ã¢â€ž ¢ sheet. While for à ¢Ã¢â€š ¬Ã‹Å"Purchasesà ¢Ã¢â€š ¬Ã¢â€ž ¢, it is taken from à ¢Ã¢â€š ¬Ã‹Å"Total Cost Price by Products (RM)à ¢Ã¢â€š ¬Ã¢â€ž ¢ of à ¢Ã¢â€š ¬Ã‹Å"Monthly Sales Figuresà ¢Ã¢â€š ¬Ã¢â€ž ¢ sheet. Gross Profit = Sales à ¢Ã¢â€š ¬Ã¢â‚¬Å" Purchases, which indicates the profitability of the products before deduct other expenses. à ¢Ã¢â€š ¬Ã‹Å"Sales People Bonusà ¢Ã¢â€š ¬Ã¢â€ž ¢ is referred to à ¢Ã ¢â€š ¬Ã‹Å"Total Bonus Paidà ¢Ã¢â€š ¬Ã¢â€ž ¢ from Sales Bonus Calculation sheet. Net Profit = Gross Profit à ¢Ã¢â€š ¬Ã¢â‚¬Å" Sales People Bonus, which shows the profit after deduct expenses. Figure 7 indicates the information needed by the company such as profitability of the products they sell; the profitability of the locations where they are selling their products; and the performance of their salespeople. Question 2 A) What do you understand by the term à ¢Ã¢â€š ¬Ã‹Å"quality informationà ¢Ã¢â€š ¬Ã¢â€ž ¢? In answering this refer to your system which you have developed in question 1 above (max. 200 words). Quality information describes the standard of the content of information; it is also defined as the fitness for use of the information provided. Information is a product used to support decision-making, and its quality is manageable. The above system meets the company requirement i.e. profitability of the products they sell; the profitability of the locations wher e they are selling their products; and the performance of their salespeople. Thus, I would consider the system provide quality information. The business owner also can make decision with the quality information, for an example, how he can increase the profit; by increase the selling price or have a lower cost price, the profit can be increased. The system will also provide other information such as best selling product, best salesperson, best sales area, best sales month and etc. With these information, the business owner can implement his plan or strategy to allocate more resources to the particular product, area or salesperson. In conclusion, a system that can meet user requirement and allow user to make decision to improve business, it will consider as a quality information system. Question 2 B) How would you ensure your system continued to provide quality information? (max 200 words). The characteristics of quality information are accuracy, completeness, consistency, and timeliness. The information recorded into database must be accurate and reliable. Accuracy of the information can be validated by comparing the sources of data and the motivation for the information is being produced must be unbiased. A database system that is accurate and valid helps to develop business ideas and promoting its objectives. Completeness of data is important to endure high quality information. If the data is incomplete or only contains partial information, it fails to provide full picture. The facts and figures should not be concealed or missed out. Consistency is another aspect of quality information. For example, the column for Post Code entry 5 digits is the expected length of the field; we will set in the database, a number more or less than 5 digits will not be accepted. If the field are not set to a specific limit for the information, the consistency might not meet. Lastly, timeliness is also one of important attribute of information. Real-time information is a fundamental of timeliness. To access accurate information at the right time, the information should be communicated in time by selecting appropriate channel of communication. Question 2 C) Explain how the owner of the business benefits from this information (max 200 words) Possessing high quality information helps to improve business performance in term of financial, operations, marketing metrics and so on. Quality information ensures the data meets the needs of the owner of the business. The managing director doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have time to go through all reports; he wants the key facts of the details to make timely decision for company development. Besides, quality information presented using summaries can be communicated effectively to inform decisions about all aspects of business. Clear and concise information keeps workforces in the company and even customer current about companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s direction. Quality information in a useable form i ncreases productivity in the fast-moving business environment. High quality information understands customer needs and provides clear information about the business, products and services, which can attract new potential business and keep existing customers up to date on company improvements. It also presents the business as dynamic and professional. The quality information publicizes the businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ objective accurately and provides verified details that communicate latest messages. Effective database system helps in knowledge management, as it enables managing director to monitor companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s operations and enhances collaboration among workforces. This also ensures better ways to measure performance and manages resources cost effectively. Question 3) The owner of the business realizes that all decisions connected with the future development of the company come from him and him alone. How would you suggest that he organises his workforce so tha t they can freely pass their ideas to him? (max 250 words). An effective way to run a business efficiently is to organise different department. The organisation can be structured to carry out its various activities to ensure that every workforce is well-aware of businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ objectives and communications. The process of organising are division of work, departmentalization according to job specification, linking departments to shape overall organization structure, assigning duties to each departments and lastly, defining hierarchal structure in the department. As each department specialised into smaller assigned tasks according to their qualification, they can propose a quality ideal to the business owner after finalising the discussion among themselves. This is a win-win situation as the ideal of workforce can be heard and the business owner can get a more concrete and beneficial ideal from expert who know what is good for company future development. Beside s, in the organization, the function of every workforce is defined clearly. Each manager in the departments play important role in managing the team and report to the business owner. This ensured that the latest key message from director can be passed through to every workforce and everyone knows where the company is heading to. Whenever the changes happen in company, organizing function helps to communicate these changes to every workforce and hence it can be adopted systematically. In short, departmentalization helps in effective administration and ensures every workforce can work productively in a well-aligned business structure. An effective organization structure will result in increased profitability of the business. References Website Wikipedia, the free encyclopedia. 2014. Information quality Wikipedia, the free encyclopedia. [ONLINE] Available at: https://en.wikipedia.org/wiki/Information_quality. [Accessed 11 March 14]. International Association for Information and Data Quality. 2010. IAIDQpublicationsISO 8000-the Emerging Standard for Data Quality. [ONLINE] Available at: https://iaidq.org/publications/doc/west-2009-07.shtml. [Accessed 13 March 14]. Computer Business Research. 2014. Five characteristics of high quality information Computer Business Research. [ONLINE] Available at: https://www.computerbusinessresearch.com/Home/database/five-characteristics-of-high-quality-information. [Accessed 09 March 14]. ACCA Training Course Notes. 2012. ACCA Training Course Notes: Characteristics of Good Quality Information (ACCURATE).. [ONLINE] Available at: https://accalecturenotes.blogspot.com/2011/03/characteristics-of-good-quality.html. [Accessed 18 March 14]. CD Attachment

Pocahontas †Cultural Anthropology Free Essays

Writing Assignment #1: The Cultural Construction of the Idea of Progress Film chosen: Pocahontas One of Walt Disney’s most famous films, Pocahontas, takes place in the 1600s, as the British discover parts of the â€Å"New World† that are inhabited by native Americans. In this film, we are able to contrast the primitive lifestyle and culture of the Native Americans to that of the British, and are able to see how the ideas of â€Å"progress† or social evolution play a role in the ethnocentric bias held by the Westerners during this time, causing the primitive stereotypes to be built. Disney uses the structure of the characters themselves- what they wear, how they speak, what they eat, what they believe in, etc. We will write a custom essay sample on Pocahontas – Cultural Anthropology or any similar topic only for you Order Now ; and the plot line of the film, to depict the cultural construction of the idea of â€Å"progress†, and evoke the opposing ideas of the â€Å"primitive other† and â€Å"civilized self†. This film opens showing us the life of the British as they board the ship and while they’re sailing at sea. Disney starts off with the British because we as westerners relate to the British, and see their way of life as normal and civilized. We immediately relate to the color of their skin, their westernized clothing, the way they speak, and the technology they have access too. While on the boat, John Smith (the male protagonist) refers to the Native American Indians as â€Å"savages† who should be killed if they get in the way. This gives us a sneak peak into the mindset of the British and how negatively they view the Native Americans. Leaving us with the belief that the Indians are savages, Disney then introduces Pocahontas (the female protagonist) and the Indian tribe that has been living in the New World. Immediately we are exposed to the primitive lifestyle of the Indians. We see that their way of traveling is by wooden canoes, their clothing consist of a brown cloth that covers very little while they also do not have on shoes, they live in tents, and have nothing but nature at it’s purest form surrounding them. We see the women out in the fields gathering corn by hand, while the men are coming home from battle, with only bows and arrows and spears for weapons. The initial reaction to seeing the culture and way of life amongst the Indians is to see them as â€Å"uncivilized† and â€Å"savage†, just as John Smith was saying on the boat. However throughout the film Disney begins to challenge this belief and shows us that the westerner’s way of life may not be the best way of life for everyone. Up until this point, John Smith and the rest of the English men had been discovering new places and finding Native American’s that had been living for many years on these foreign lands. The Europeans always saw these natives as uncivilized, barbaric savages, who needed to be taken over and â€Å"westernized†. John Smith makes a comment to Pocahontas about how they could make the Indians life better, and build them roads and tall buildings, and teach them how to â€Å"make the most of their land†. This is a perfect example of the ethnocentric bias mentality of the Europeans. They never once considered that someone else’s way of living and culture could actually be a successful. They thought that their way was the best way, and anything else was just an underdeveloped, barbaric lifestyle that needed to progress into the westernized lifestyle. After John Smith makes this comment about â€Å"bettering the Indian’s life styles† Pocahontas is deeply offended and proceeds to sing the popular song, The Colors of the Wind. In this song Pocahontas calls John Smith out on his ethnocentric stance and shows him her point of view, in singing: â€Å"You think you own whatever land you land on, The earth is just a dead thing you can claim, But I know every rock and tree and creature, Has a life, has a spirit, has a name. You think the only people who are people, Are the people who look and think like you, But if you walk the footsteps of a stranger, You’ll learn things you never knew you never knew. † For the first time John Smith begins to listen to Pocahontas and realizes how ignorant him and his crew have been to think they can claim any land they come across, treating the natives like wild beasts. All this time the Europeans have looked down upon the primitive culture of the natives, thinking that they were sub-human, and needed to be nurtured and tamed just like animals; however in this moment John Smith see’s the free spirit in Pocahontas, and he admires her connection to the nature all around her. He begins to see that the Natives are just normal human beings in their natural element, a thriving off of the world around them, with no need of technology, or any of the advancements the westerners were bringing to the New World. Overall, Disney’s film, Pocahontas, does a wonderful job contrasting the cultures of the â€Å"primitive other† and â€Å"civilized self† with Pocahontas and the Indians as the primitive other and John Smith and the Europeans as the civilized self. We are able to see through the Europeans, their ethnocentrism, and their naive attitudes that leads them to believe they own whatever land they land on and can treat the natives however they want. Disney however plays out this film in a way to show us his view on this ethnocentric bias and how he believes it to be wrong and unlawful. He makes the viewer side with the Indians and portrays the Indians as the good guys and the Europeans as the bad guys. Disney was trying to send a message that this whiteness way of thinking is not always correct and can sometimes bring harm to others even when its not intentional. Works Cited: Pocahontas. Walt Disney Feature Animation, 1995. Film. Seriff, Suzanne. â€Å"Cultural Anthropology: ANT 302. † University of Texas. Spring 2013. How to cite Pocahontas – Cultural Anthropology, Papers

Why Men Marry Certain Women and Not Others free essay sample

After reading John T. Molly’s book â€Å"Why Men Marry Some Women and Not Others† I have a much clearer understanding about why men marry certain women and not others. It’s not just because guys are idiots, but there are multiple reasons to what determines marriage between a man and a woman. First, I would like to discuss the six basic guidelines that are statistically proven that Molly discusses in the introduction. They are simple yet effective such as first â€Å"insist on it’’, a woman needs slowly keep insisting her man that she wants to get married.Second, â€Å"if you are in a dead end relationship, move on†, If women know that their relationship is going nowhere it’s pointless to stay in it. Third, â€Å"love yourself first†, it’s important to love yourself first because how can we expect someone else to love us if we don’t love ourselves. Forth, â€Å"Commit yourself to the idea of getting married†, this is very important because if a woman really wants to get married she will be committed to the idea. Fifth, â€Å"Keep in shape and, watch your weight and take care of your appearance†.It’s very important to be physically attractive because men always wanted to be attracted to the woman they marry, that usually means big breasts and a trim body. Last, but not least â€Å"Time can be your worst enemy. Use time wisely in your search for the marrying man. Time is important because everything has to be taken into account, for example, having kids, there is a biological clock. Now all of the above are guidelines are specified if a woman wants to get married, they all are valid points which I believe work very effectively.I can easily apply these basic rules to my life, for example rule five to be trim and watch your weight, that is very true and I know that very well because I’m not trim so I already lack a quality that a majority of men see as a necessity. Next, in chapter two the author talks about how first impressions and how important they are. What is interesting is that he says it is important to practice how you smile, it can’t be too broad and you can’t walk into a room with a huge smile because when you enter the room it is going to disappear and that will have a negative effect on the people you are around. I personally believe that first impressions have a big impact on a way a person perceives you. I was a t a social gathering and there was one boy who wouldn’t talk to me even though I had approached him. I was confused. The first thing that came into my head was â€Å" what is his problem† , and ever since that day I have never forgot that, but I later found out that he is very intimidated by girls. Till this day I dislike him.A person should always try to be approachable, it makes a better impression. Moreover, I found the part where the author breaks down the marrying type. The author says that to have a greater chance of getting married that a woman should only date the marrying type. The different ages are broken down and the typical commitment age for guys who don’t go to grad school is 28-33. Then after age 37 the chance for a guy to marry become slim and as his age increases his chances whiter away.Now, what I found interesting is that I’m Pakistani and traditionally we have arranged marriages, so all the people we meet that could be possible husband material are interested in marriage. There is no trying to figure out is he looking for a fling or is he serious, because both the guy and the girl are meeting because they have intention to get married. Also, what caught my attention is that in the book they say that a woman with unrealistic expectations has a much less chance of marrying.I complexly agree with that because there are girls out there looking for a perfect, flawless man. A marriage is also about growing and understanding each other, there has to be room for mistakes and sacrifice for each other. Women who are out there hunting for Mr. Right aren’t going to get married and if they do they will probably be unhappy. If humans were flawless life wouldn’t be interesting. Furthermore, there are many stages in a relationship that should ultimately lead to marriage. Being in a relationship is not easy it involves sacrifice and compromise.The following types of women are more likely to get asked out, first, women who date more because they have more experience with men and are less likely going to try to over impress a guy. Second, a woman who has more guy friends and brothers, she understands guys better and can better deal with them since she has an idea of why they act the way they do. Third, women who try way to hard are not going to be asked out frequently. Guys do want to have fun and enjoy being with a girl who is a little casual relaxed.Fourth, women who don’t have sex on the first date, men are automatically going to think that the girl is easy to get with and has slept with many men frequently. Fifth, women who are friendly and positive, men sometimes need a boost or somebody to praise them so they are more likely to be attracted so a woman who is friendly. Then last, a woman who pays attention and shows concern. Men love attention and they crave it. In my personal experience a good is example is when a guy gets a flu it’s like the world ended for them and they become little babies.For example I have a friend who is currently single so with no girl friend in the picture he calls me, and he was sick recently and I told him not to call at a certain because I will be in class, but he calls regardless so I leave class and pick up and he wants to know how take his medicine, and he’s complaining on and on how he can’t move and so on , but when I’m sick I don’t fuss, I don’t complain I’m usual at work working. Additionally, there are some qualities that totally turn men off, such as women who give catty comments, survey says that a whopping 90% of men don’t like that at all and it is a major turn off.Also, if they come to realize that the girl isn’t as positive as he thought, he is likely not to go out with her again. Men are looking for somebody to bring to the positive in them not to make them feel worse. Then if a woman decides to get to serious to fast a guy usually freaks out a little and quickly turns away. Men need some time to think and just enjoy the relationship. Besides, that an important subject that the author brings up is needs and lifestyles. When things become more serious in a relationship many different questions begin to arise, such as are we compatible?The author talks about separating attraction from compatibility because where in a short term relationship only attraction might last some time but in a long term relationship it is important that we understand each others needs. If a couple’s lifestyle is not compatible and neither is willing to compromise then it’s better if the relationship is ended. Another good point that the author brings up is that men try to romance women for example buying her flowers or candy all the time, doing small meaningful things, even if it means he has to go out of his way.Women should enjoy that as long as they can because it doesn’t last forever, I personally think it is a way to woo a woman and flatter her, once a man knows that he has won her approval and now they are in a more serious relationship, he is going to stop. It is normal for a guy to stop and just relax in the relationship when he knows he won you over. Also, the author points out those women who don’t do all the household chores usually get more respect from men. It has been proven that women who want to be treated better and with more respect have a better chance of marrying. Mean want somebody who they can relate to and be sort of friends. This is especially interesting to me because in the past it has always been promoted that it’s a woman’s job to clean, cook, rear the children, and take care of all the household work. This is the message that has been communicated for years and it’s in our power to change the message. I agree with the fact that a woman who demands more respect is better off in the long run.Finally, what this all boils down to is marriage, in most situations women have to bring p the subject of marriage, and also if a man is more willing to talk about marriage he is more likely to purpose to a woman, verses a man who runs from the subject. Women who believe that marriage is essential to happiness have a better chance of marrying. I agree with this statement because that is with everything, if we think something is essential for us to live or be happy we find a way to get it because it is a necessity, and we can’t live without necessities. .

Auto Design- The retro design trend essays

Auto Design- The retro design trend essays Topic: Auto Design- The retro design trend Automobile designers have begun to create a great deal of interest in the consumer market recently with their new, retro look designs. Each year, there seem to be an ever-expanding selection of styling and design concepts, which reminisce that of the classic cars from the 1930s to the late 70s. Many new vehicle designs incorporate parts that bring to mind the appearance of the early hot-rods. There are an abundance of examples of this styling from many of the different manufactures, many of which have created mass demand and consumer appeal. In addition to small hints of the past incorporated into new designs, are whole automobiles created to meet the consumer demand for this type of vehicle. Many of the new automobiles designed share hints of retro styling. These designs bring back memories of earlier cars built in the era of the hot rods and early muscle cars. The new Chevrolet Camaro is a good example of this type of design, featuring a brand new, ram air hood design, having hints of the early 70s and 80s camaro which featured an almost identical shape. The Camaro also has an oval mouth grille in the center, reminding the consumer of the ever so famous 67-69 camaros. Countless everyday cars on the streets show retro details in their body design. New mustangs feature side scoops on its body, rounded rear windows on a Chrysler LHS, or the corrugated lower sidepieces on a Pontiac Grand Am all are designs that were incorporated in the old cars of days gone by. Now their use has been revived and is a very common practice among automakers. In addition to minor styling cues, whole vehicles have been designed as retro styled. The newest introduction probably being the 2002 Ford Thunderbird. It borrows styling cues from the original Thunderbird s well as those made later on. The Thunderbird brings, the cars...

Free Essays on The Nature Of Appearance’s Relationship With Reality In Modern English Satire

England, England, a sardonic novel by Julian Barnes, explores the dichotomy of man’s satisfaction with reproductions of authentic experiences. The story draws from the twisted ideas of the enigmatic Sir Jack Pitman, a well-known London entrepreneur who wishes to build a theme park on the Isle of Wight based on stereotypes and clichà ©s associated with England. His company purchases the island and creates an independent country where participants can visit and even live in a manufactured culture and history based on common preconceptions. Pitman rules the new nation as virtual dictator and hires actors posing as English people to inhabit the park. The protagonist Martha Cochrane, who suffers under Pitman’s yoke of influence as a â€Å"Special Consultant† (Barnes 45), eventually intervenes and takes control of â€Å"England, England† when she feels Jack has overstepped his authority. The author’s underlying philosophy is that humans prefer an ide alistic representation of the truth to the truth itself. Barnes employs two- sided characters and a counterfeit England to develop his theme that the world is an illusion. The private behaviors of Sir Jack Pitman’s character vastly deviate from the commanding personality he projects to his employees. To the public eye, the president of PitCo comes across as a ruthless, strict, and matter-of-fact businessman. Barnes characterizes him as having a bored and condescending tone with his coworkers. Indeed, when his subordinate Mark asks him how he intends to go about solving the problem of birthing a small sovereign nation from scratch, the stern Pitman only responds, â€Å"you do it by doing it† (128). A man with an obvious sense of innate encouragement, Pitman believes that the two means of achieving a goal are his way or the highway. One of his traits, however, stands out from the rest. An interesting quirk in the man’s character concerns his affection and loyal, scheduled sessions... Free Essays on The Nature Of Appearance’s Relationship With Reality In Modern English Satire Free Essays on The Nature Of Appearance’s Relationship With Reality In Modern English Satire England, England, a sardonic novel by Julian Barnes, explores the dichotomy of man’s satisfaction with reproductions of authentic experiences. The story draws from the twisted ideas of the enigmatic Sir Jack Pitman, a well-known London entrepreneur who wishes to build a theme park on the Isle of Wight based on stereotypes and clichà ©s associated with England. His company purchases the island and creates an independent country where participants can visit and even live in a manufactured culture and history based on common preconceptions. Pitman rules the new nation as virtual dictator and hires actors posing as English people to inhabit the park. The protagonist Martha Cochrane, who suffers under Pitman’s yoke of influence as a â€Å"Special Consultant† (Barnes 45), eventually intervenes and takes control of â€Å"England, England† when she feels Jack has overstepped his authority. The author’s underlying philosophy is that humans prefer an ide alistic representation of the truth to the truth itself. Barnes employs two- sided characters and a counterfeit England to develop his theme that the world is an illusion. The private behaviors of Sir Jack Pitman’s character vastly deviate from the commanding personality he projects to his employees. To the public eye, the president of PitCo comes across as a ruthless, strict, and matter-of-fact businessman. Barnes characterizes him as having a bored and condescending tone with his coworkers. Indeed, when his subordinate Mark asks him how he intends to go about solving the problem of birthing a small sovereign nation from scratch, the stern Pitman only responds, â€Å"you do it by doing it† (128). A man with an obvious sense of innate encouragement, Pitman believes that the two means of achieving a goal are his way or the highway. One of his traits, however, stands out from the rest. An interesting quirk in the man’s character concerns his affection and loyal, scheduled sessions...

Market Research for Banking Industry Essay Example | Topics and Well Written Essays - 2500 words

Market Research for Banking Industry - Essay Example However, situations changed and matters about financial growth caused a lot of individuals lose sight of the possibility of losing track of the development and falling off the trail towards freedom and financial progress. This is what has happened among bank industries as they face the world's most devastating situation of global financial crisis. The imbalance of monetary distribution has now caused many ordinary people who were basically the main clients of local bank branches are now opting to spend their money than save it since what they are earning now is just enough for their daily needs. Meanwhile, those who have better options of saving some of their earnings are becoming cautious about picking the right bank to which they are to invest their money in. In this regard, the banking industry has become a much sceptical commercial branch that needs to be supported through advancement and systemic progress at present so as to allow the smaller financial institutions such as local and rural banks to have at least a "say" in the current competition that they are involved in which practically includes the bigger names of larger banking organizations. In the study that follows, a proposal of a proper research on how bank consumers view their bank hosts and how they are able to choose over a lot of financial organizations offering them different options of service and saving shall be presented and discussed. This discussion is expected to have a great impact in the process by which smaller banking entities are able to operate successfully in the industry that they have chosen to join. TABLE OF CONTENTS 1. Formulation of Research Propositions 5 2. The Focus Group 6 3. Observations and Analysis 7 4. Interview Probe 8 4.1 Sample Population 13 4.2 Control of Variables Involved 13 4.3 Handling Ethical Issues 14 5. Case Study Presentation 14 6. Expectations 15 7. References 16 1. Formulation of Research Propositions Banks are of course are among the most important institutions in the human society today. Being the bonds that hold the finances of the people, they also stand as the epitome of the society's development when it comes to economic advancement. However, with the peak of the global financial crisis happening at present, it could not be denied that banks too have quite lost the attracting factor that they have on target clients years before the crisis began. With all these issues impending to affect the decisions of bank consumers, it could seen how the level of interest that the people have towards the intensity of their investments and how they are to manage their earnings that involves bank based investments have already decreased. Saving up money may be only a second priority to many as not so many have any spare budget to save in the bank anymore (WSB, 2009 , Internet) . Apparently, average families earn only as much as they could use for the day and have at least only 20% of their annual income actually dedicated to savings. (Rothbard, 1983, 45) Yes, although banks had been the worldwide economic backbone on the past, it could still not be denied that the entire procedure of taking into consideration the fact that this industry is already at its

Oil Companies Essay Example | Topics and Well Written Essays - 2000 words

Oil Companies - Essay Example According to the report, titled, Hot Profits and Global Warming: How Oil Companies Hurt Consumers and the Environment, the soaring prices are not dampening demand because most families have little leeway to alter their driving habits. Federal government statistics show this summer's gasoline demand up between 1.6 and 1.9 percent from 2005. The increased prices of gasoline have translated into record oil company profits. In the first six months of 2006, the five largest US oil companies posted $59.4 billion in profits. These companies have spent $112 billion since 2005 to buy back their own stock and pay dividends rather than invest in infrastructure or alternative energy sources, according to analysis done by Public Citizen. (Raymond J. Learsy. The Blog Eat The Press Becoming Fearless. The Huffington Post). In this regard, the American government summoned British Petroleum before the House Committee on Energy and Commerce for clarification. It is alleged that the company allowed its Alaska pipelines to deteriorate despite such large profit margins, causing a partial shutdown of oil production in the US's largest oilfield and temporarily driving up global oil prices. Surprisingly it was reported that the officials of British Petroleum responded that the profits and saving secured were adjusted with the losses the company suffered due to the fluctuation of oil prices. The company was able to convince the panel easily, however the later reports indicated that the company in actual manipulated the accounts, and invested the money for the purchases of physical equipments which were off the record. British Petroleum has claimed itself to be renewable energy leader; it invested only $800 million a year in solar, wind, natural gas and hydrogen energy, less than 2 percent of the total amount the company posted in profits, stock buybacks, dividend payments and cash reserves in 2005. "Under the current market framework, oil companies aren't making investments in ways to break our addiction to oil and apparently have no intention of doing so," said Tyson Slocum, director of Public Citizen's energy program and the report's author. "With $1 trillion in assets tied up in extracting, refining and marketing oil, their business model will squeeze the last cent of profit out of that spent capital for as long as possible." (Johnston, 2005) IMPORTANCE OF RESERVES (Why reserves value are so important) It is understandable that fraction of the profits stem from the international rise in the prices of petroleum, the report has mentioned that, large oil company mergers have squelched competition and has created negative impact on US consumers. Recent mergers between giant oil companies such as Exxon and Mobil, Chevron and Texaco, and Conoco and Phillips have resulted in just a few companies controlling a significant amount of gasoline in the US. Since 2005, the largest five control 55 percent of the refining market, and the largest 10 dominate 81.4 percent. The purpose of these exercises was to increase the amount of reserves produced and refined by the merged company. These exercises are further responsible for giving a strong image to the company, on the basis of their production activity. It is to be mentioned that the company's total

Functions of Child Learning Through Play

Functions of Child Learning Through Play In New Zealand, play is considered as an important aspect of children’s learning especially in Early Childhood Education. Dockett and Fleer (2002) explain that Play is considered as a potentially powerful medium for learning and a strong experience for those involved in it. According to Oliver and Klugman (2002), â€Å"play is the way a child explores his world, builds skills and exercises his imagination and learns through experiences† (p. 66). What did I do or think in relation to children learning through play before the discussions and presentation? :- Before discussions I did think that play is just for fun, amusement and good time pass for children. Earlier play was important for me, but wasn’t that important as it comes clear after the discussions. What do I think now in relation to children learning through play :- Undoubtedly, play is the strong base for children’s physical, cognitive, emotional and social development. Importance of social confidence long-term effects (MoE, 1996). Physical play strengthens children’s gross motor skills through activities like riding bikes, swings, water play, running, climbing, kicking balls as well as fine motor skills by involving in activities of drawing, painting, cutting, playing with dolls. Play also holds significant importance for children’s cognitive development. It helps them in problem solving, reasoning and thinking while they are involved in plays such as puzzles, dramatic play, block play and storytelling. (Bruce, 2001) explains that language development through play is also fostered in children by verbal and non-verbal communication while expressing their feelings, interacting with playmates and listening to other’s language (Cited in New Zealand Tertiary College [NZTC], 2012). According to Glover (2001), through play, children develop and extend their social skills and develop relationships when they interact with others. Playing in groups or pairs (Cooperative play) allows them to practice their skills of sharing, turn taking, self-control and co-operating while participating in dramatic and creative plays. Children extend and practice their knowledge of the wider world through role play such as: fire fighter, doctor, father, etc. During group plays, children get the opportunity to express and control their feelings, understand others feelings, learn to resolve internal fears and conflicts. Active participation of children in their own world fosters mastery and control resulting in providing the feelings of competency and self-efficacy. Play also helps children to discover about self-including likes and dislikes (Klien, Wirth, Linas, 2004). According to the principle of holistic development in Te WhÄ riki, learning and development includes opportunities for open-ended exploration and play. For example, children love to play in sandpit, water, papers where there is no limit of amount of things that they can do with them. Materials can engage them for hours as they watch the effects that their actions can have on them (Ministry of Education [MoE], 1996). This theory is also linked with goal 4 of strand of exploration which explains that â€Å"children experience an environment where they develop working theories for making sense of the social, physical and natural worlds.†(MoE, 1996, p.90) and learning outcomes also include knowledge, skills and attitudes. Piaget believes that stages of development are directly related to stages of play (cited in Grey, 2010) .For example: Functional play (birth- 2 years) fosters sensory-motor skills in infants when they explore objects in a variety of ways using their different senses and physical abilities, can be linked to Te WhÄ riki, Goal 2 of Exploration strand and learning outcomes of â€Å"developing strategies for actively exploring and making sense of the world by using their bodies and all the senses† (MoE, 1996, p.86). Pretend play, which enables children to socialise, incorporate others in their play, use substitutions for real objects, respect other’s ideas and learn to negotiate. Lev Vygotsky’s theory is another perspective to explain the impact of play on children’s learning in early childhood education. According to McNaughton and Williams (2004), Vygotsky’s theory explains that play generates imagination through which children understand their feelings and desires. It also gives importance to rules to follow during the play to make it successful and also emphasize the importance of the social settings in which learning takes place. According to Docket and Fleer (2002), Vygotsky believes that play held greatest developmental significance in early childhood years. Children have rules and roles during the play and they learn and develop within a social and cultural context, which can be further linked to goal 3 of Contribution and strand of Communication mentioned in Te WhÄ riki. In his theory, play is explained as social learning and sometimes play is directed by the social world and children transmit social and cultural informati on and knowledge (cited in Dockett Fleer, 2002) . For example: If a child is playing alone and being mother, father or farmer, what these roles act and what social and cultural origin they have, varies with different social and cultural settings. It is also explained in goal 3 of Communication in Te WhÄ riki. Moreover, Vygotsky also emphasised that parents and educators assume an important role in children’s learning which is again a vital component of Te WhÄ riki as mentioned in goal 1 of belonging. To summarise, Play is the central component in The New Zealand Early Childhood Curriculum which fulfils all curriculum requirements and learning outcomes needed by the infants, toddlers and young children as mentioned in Te WhÄ riki. Moreover, above mentioned two theories strongly supports the role of play for development and learning of children in early childhood years. The strands, goals and principles of early childhood curriculum Te WhÄ riki also explain the significance of play in children’s learning and holistic development and make it a framework in early childhood education in Aotearoa/New Zealand. What does this teach me about future my role as a beginning teacher?:- Early childhood teacher plays an important role in children’s learning and development. Children need a safe and secure learning environment in which they should be given opportunities to explore and understand their feelings, emotions, experiences from which they will construct knowledge. Teachers can offer children with a range of quality learning experiences which will encourage active learning, problem solving, effective communication, creativity, social adjustment and participation. To provide children with active learning environment, teachers should understand the individual child by knowing children’s background, family situations, parental expectations play experiences and prior learning experiences. Dunkin and Hanna (2001) believe that teacher plays various roles such as facilitator (by providing ideas and strategies to extend their thinking and reasoning), co-learner (by using open-ended q uestions, supporting them in difficult tasks and by modelling of language), co-partner, listener/decoder, observer, planner, while involved in child’s learning through play. They also emphasize that a teacher should also have formal or informal observation of child’s strengths, interests and stages of development and should discuss and share the observation results with colleagues and families/whÄ nau. While engaging in children’s play, teachers should encourage them to express their ideas through communication. At the same time, allow children to play themselves to develop their own learning, providing different kinds of play such as physical, sensory, explorative, creative and individual and group play (Dunkin Hanna, 2001). To implement a play-based curriculum, the role of a teacher is very crucial. For example: In physical play, young children need opportunities to further develop their physical skills and practice to control their body movements, teachers need to facilitate these opportunities with availability of space and equipment. By providing sufficient range of equipment and materials, time and space, a teacher can support to develop their concentration skills by explorative play. Teachers can be play-partners or co-constructors for sensory play such as by providing opportunities to explore a variety of natural materials (sand, water, dust etc.) (NZTC, 2012). Teachers should also use strategies of problem solving, encouraging, praising and helping, questioning and suggesting (Macnaughton and Williams, 2009). They should use open-ended questions rather than direct answers and allow children to share their knowledge, ideas, beliefs and thoughts to extend their interests. Another very useful teaching strategy is following children’s Interest, where teacher can adjust the activities according to child’s lead rather than using own pre-planned activities. Implication for my teaching role in future;- Play is very important aspect of children’s learning especially in Early Childhood Education in New Zealand. It focuses on the learning and holistic development of child through various types of plays (social, physical, sensory, explorative and creative) and creates the right atmosphere for children to learn life skills and paves the way for holistic development (MoE, 1996). As children spend most of their waking hours in Early Childhood Education in New Zealand, so teachers play central role in their lives. As a future teacher I will focus on encouraging children for play and will create an environment which is non-violent, inviting, informative, fun loving and homely. Therefore, I will follow specific and effective teaching strategies which are already discussed earliar in previous section, to enhance and extend children’s learning through play. Reference List: Bruce, T. (2001). Learning through play: Babies, toddlers and the foundation years. London: Hodder Stoughton. Dockett, S., Fleer, M. (2002). Play and pedagogy in early childhood: Bending the rules. Southbank, VIC: Thomson. Dunkin, D., Hanna, P. (2001). Thinking together: Quality adult-child interactions. Wellington: New Zealand Council for Educational Research. Glover, A. (2001). The role of play in development and learning. In E.Dau (Ed.), Child’s play: Revisiting play in early childhood settings. Rosebury, NSW: MacLennan Petty. Klien, T., Wirth, D., Linas, K. (2004). Play: Children’s context for development. In D. Koralek (Ed.), Spotlight on young children and play. Washington, DC: National Association for the Education of Young Children. Grey, A. (2010). Developmental theories in early childhood education. In B. Clark A. Grey (Eds.), Perspectives on early childhood education. Ata kite ate pae – scanning the horizon (pp. 46-54). North Shore, New Zealand: Pearson. MacNaughton, G., Williams, G. (2004). Techniques for teaching young children: Choices in theory and practice (2nd ed.). Frenchs Forest, NSW: Pearson Education Australia. Ministry of Education. (1996). Te WhÄ riki: He whÄ riki mÄ tauranga mÃ…Â  nga mokopuna o Aotearoa/Early childhood curriculum. Wellington, New Zealand: Learning Media. New Zealand Tertiary College. (2012). Play as framework for learning 1 study guide. Auckland, New Zealand: New Zealand Tertiary College Oliver, S. J., Klugman, E. (2002). Playing the day away. Child Care Information Exchange, 5, 66-69

New Product Launch Marketing Plan Essay

A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm expects to reach its marketing objectives. It contains tactical guidelines for the commercialization programs and financial allocations over the planning period (Kotler et al., 2012). This document can be considered one of the most important outputs from the marketing process as it provides direction and focus for a brand, product, or company (Kotler et al., 2012). Typically, the marketing plan includes the following elements: Executive summary, situational analysis, marketing strategy, financial projections, and implementation controls. Executive summary Founded in 2014, Luxury-Pedic is a start-up manufacturer of luxury mattresses offering a product line that is focused on creating a lull the senses into a deep, relaxing, and peaceful night’s sleep. With other competitive offerings like Tempur-Pedic, Icomfort, and Sealy Optimum, the Luxury-Pedic product line will focus heavily on being different. By providing a quality product at competitive price levels, excellent warranty, and service experience, Luxury-Pedic will stand out. Luxury-Pedic will realize vital market penetration by utilizing a market challenger strategy and attacking the market leader on the basis of competitive pricing. Additionally, Luxury-Pedic will thrive based on the following operating principles: hiring a top-notch management team with extensive industry experience; a solid business model and long-term planning; and careful evaluation and response to competitive opportunities. Situational analysis Luxury-Pedic is entering into its first year of operation. Thus  far, its products have been well acknowledged with the intention of further and rapider expansion to come based on the marketing efforts soon to be implemented. Luxury-Pedic offers memory foam mattresses in three varieties of firmness and a several varieties of types of memory foam. Market Summary Luxury-Pedic understands the existing market and has done extensive research to understand the common attributes of the target market. This research will be used better to understand the consumers, their needs, and how to communicate best with the market. According to Business Journal for the Sleep Products Industry (2015), the target market for the mattress industry includes the following: Mattress Involved Sleep Sufferers Healthy and Content Brand Selectors Apathetics There is no set geographic target area for mattress sales. By utilizing in-store sales, Internet sales and delivery services, Luxury-Pedic intends to serve both domestic and International customers. The market can also be narrowed down to the adult demographic, ages 18 and up. Behavioral factors will include the working class, the sleep deprived or fatigued population looking for a good night’s rest. Market Growth Potential The mattress industry is a steadily growing, altering, and evolving. As the mattress industry has changed, the consumer demographics have changed as well. Baby Boomer’s no longer are wanting to deal with horrible sleep conditions as it saved money in exchange for a better nights sleep that allows consumers to be more energized and feel younger. This changing of consumer wants to consumer needs has enabled the mattress industry to become more prosperous than ever. There is an unlimited market growth potential as consumers are becoming more educated on the benefits of a better nights sleep as well as more educated on the advantages and disadvantages of the different types of mattress products. According to Wise (2012), â€Å"The mattress trade group recently revised its estimate and expects the value of mattress shipments to rise 10.5 percent and the number of units to grow 6.5 percent† (p. 3). This increased consumer knowledge base has changed the mattress market potential from being a small market with potential immediate rewards into a market where long-term growth and increase opportunity has become to the key to market success. Competitive Analysis The Luxury-Pedic 100% memory foam mattress line will move into a highly competitive space. Outside of the 100% memory foam mattress line, there is the independent wrapped pocketed coil line and the interlocking coil or traditional coil lines of a mattress. These lines are built and designed by mattress companies that have been selling mattresses for 65 to 140 years by brands such as Sterns & Foster, Simmons, Sealy, and Hampton & Rhodes just to start. When it comes to the 100% memory foam mattresses, Sealy, Tempur-Pedic, Hampton & Rhodes, & Serta are the most popular companies today. All four of these businesses produce memory foam mattresses that range in price from $698 to $9,000 for a queen set. The none memory foam mattresses range from $198 to $4,800 for a queen mattress set. Competitor Product & Price Summary When it comes to the prices of the 100% mattress foam lines, Luxury-Pedic is unable to compete with the prices of Hampton & Rhodes and the introductory lines from both Sealy and Serta. The quality differences between the Luxury-Pedic mattress lines and the lower end lines of Sealy, Serta, & Hampton & Rhodes are the differences between night and day. For their price point, none of their mattresses are 100% memory foam. They contain mostly low-grade heat conductive standard foam that sleep hot by giving back all of the heat put into the mattresses. Additionally, they do not have proper edge support or prevent body impressions. When it comes to the higher priced 100% memory foam mattresses from the other competitive brands, Luxury-Pedic mattresses will stand out due to same high quality of material, temperature regulation, comfort, and edge support at a price point that undercuts all other competing mattresses. Tempur-Pedic mattresses are the only mattresses in the entire industry that are price locked at a that is almost double of what any other memory foam mattress costs. Tempur-Pedic owns SealyTempur-Pedic, and so the focus of the Sealy  100% memory foam mattress line is to be only two steps above the Serta memory foam line. Out of all of the memory foam mattress lines, the Serta collection is the worst at temperature regulation and has no pillow top product offering. Sealy is better at temperature regulation but is the softest of all memory foam mattresses. The prices of these two lines are very similar. They range from $1,299 to $2,499. Segmentation, Target Market, & Strategy The Luxury-Pedic mattress lines will focus on three different areas of the consumer market. The first will be focused on consumer medical needs. The medical benefits of the Luxury-Pedic mattress lines range from increased circulation, increased recovery times, decreased: aches, pains, and soreness, and an increase in an overall comfort allowing for a better nights sleep. The second area will focus on consumer comfort. The Luxury-Pedic line will come in 3 different comforts from firm, plush, and pillow top allowing a customer to be able to identify the mattress that best suits their comfort needs. The third and final focus will be on consumer value as the Luxury-Pedic line will be more cost effective than Tempur-Pedic but will provide all of the same advantages and benefits of Tempur-Pedic. According to Perry (2010), â€Å"The mattress industry must sell dreams if it wants to elevate its image, boost its sale price and give consumers a better shopping experience† (p. 34). With the implementation of using these three different market strategies focusing on consumer segmentation and target marketing, Luxury-Pedic will be able to establish a stronghold in the 100% memory foam market. Pricing The Luxury-Pedic line will consist of three different mattresses firmness levels. There will be a firm, plush, and pillow top. When it comes a firm mattress, Tempur-Pedic queen price set is at $4,199, Serta is at $1,699, and Sealy has not actual firm 100% memory foam mattress. The price for a Luxury-Pedic firm mattress will be $1,899 as the Serta mattress has poor temperature regulation and it out prices the Tempur-Pedic significantly. When it comes to a plush mattress, Sealy is priced at $1,799, Serta $1,999, and Tempur-Pedic at $3,499. The Luxury-Pedic mattress will be priced at $2,099. The focus is to build value in the concept of adding more material  increases the size of the mattress allowing which causes an increase in the cost of the mattress. There is not a real pillow top in any of the Tempur-Pedic, Serta, or Sealy mattress lines, making Luxury-Pedic a true one of a kind, but in soft equivalences Sealy is priced at $2,099, Serta $2,199, and Tempur-Pedic at $4,999. The Lux ury-Pedic pillow top will be priced at $2,299. The point is to no be cheaper than a low-end mattress, but to be at a lower price than Tempur-Pedic. We will be at a higher price than Sealy and Serta with the benefit of much better quality. Distribution Strategies The distribution strategy for Luxury-Pedic will be following Indirect distribution. Luxury-Pedic Mattresses will initially be built and assembled in two factories in New Mexico and Kentucky to allow for easy mass distribution to wholesalers and mattress retailers. As Luxury-Pedic’s increase in the success, additional factories will be built to shorten delivery times in order to allow for an increase in mattress sales. The objective of the distribution strategy is to be able to get new mattresses to wholesalers and retailers in less than 72 hours after ordering. Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. It’s important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving. The mattress industry is continuously growing. Key performances indicators are an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives, and they are not always financial but they are necessary for directing management to their full potential. Some other essential performances include new and existing customers’ status, customer segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Demand forecasting Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. The purpose of demand forecasting and estimation is to find a business’s potential demand so managers can make accurate decisions about pricing, business growth and market potential. Managers base pricing on demand trends in the market. Demand forecasting and estimation is critical for inventory management. Businesses buy inventory based upon demand forecasts. Demand forecasting and estimation methods are typically accurate for short-term business planning. Estimating demand for the long-term is difficult because there are many unforeseen factors that influence demand over time. The expansion of the global mattress industry is forecast to reach 3.7% p.a. in the coming years. Between 2007 and 2013 the market increased with an average annual growth of 4.9%. Currently, cellular plastic and rubber mattresses account for 40.9% of the global demand while the remaining market share is divided between other mattresses (41.8%), and mattress supports (17.3%). China, France, Germany, Japan and the United States represent the largest mattress markets while the strongest annual growth is forecast to occur in Tanzania (24.1%), Ethiopia (15.4%), Philippines (15.0%), Rwanda (14.8%) and Bolivia (13.3%). Marketing Objectives Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. It’s important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving, the mattress industry is continuously growing, and key performances indicators is an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives; they are not always financial, but they are necessary for directing management to their full potential. Some other key performances include new and existing customers’ status, customer  segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Implementation Milestones As a new company, setting milestones in a marketing plan allows your company to track the progress of company goals; allowing the business to determine if it can reach the task by a particular date and if there is enough data to move to the next activity. Luxury Pedic will identify their tasks, the start date, and the scheduled completion date, each event will continue until every task is finished. Creating a milestone table for your business sets the plan in concrete terms with real budgets and deadlines. Luxury pedic started by identifying each milestone, assigning a due date, allocating a budget, and designating a responsible person or group for each task, this is how a plan is implemented. Control Metrics It is important to set the rules of engagement within Luxury-Pedic. In order to measure success, we must be able to have a way to create company goals and establish the way to control what needs to be done in order to achieve the objectives set forth. We must be able to have a rule to measure current success, as well. We must be able to deliver efficiently on four types of marketing control. Those types are Annual Plan Control, Profitability Control, Efficiency Control, and Strategic Control. Annual Plan Control provides us with the ability to see if the results the company is looking for are being reached. Profitability Control shows us where we are making money and, even, where we are losing money. If it is found that money is being lost, we can adjust what is being done to produce a positive gain in revenue. Depending on the money that is lost, the product or idea will go directly to the end of life cycle to save cost in that area. Efficiency control gives us the opportunity to see how our marketing dollars are being spent in relation to the impact that our marketing strategy is having on our consumer base. Strategic control will give us a roadmap letting us know if the company is going down the right path in product offerings and how we are going about to make these offers available to the public. With the proper control measures put in place, we can see a complete picture of how the company is doing at any particular time. We will be able to identify problem areas quickly and create contingency plans when needed adequately to address  any needs or areas of concern. Its falls on management to steer the company in the right direction. Creating a culture of success is vital. Frontline employees must be on board with the direction the company is moving. If it is determined that there are issue in that area by way in bad performance results, for example, it is up to management to find the right path to correct those performance issues. All parts of the business must work well together in order to serve our consumer base actually. Contingency Planning â€Å"Marketers must be ready to update and adapt marketing plans at any time† (Kotler & Keller, 2011, p. 55). There are many variables that can affect daily, monthly, and quarterly numbers in terms of production and revenue. We must be ready to address any and all areas of concerns promptly. The introduction of a new mattress company can affect the way we market and advertize to our consumer base. Competition in a marketplace can have several adverse effects. One thing we must be prepared to adapt to is the effect competition can have on pricing and promotions. Too much competition can drive prices down which mean Luxury-Pedic must change to be successful. We may need to invest in more cost friendly products that can deliver the same quality and comfort to cut cost, but will allow us to still deliver on our promise to our customer base with more affordable pricing. Major geological events can have an immediate impact on demand of our products. Floods, tornados, and hurricanes can create mass devastation that can leave our consumer base in need to rebuild. Adjustments in our offerings and promotion to assist in helping rebuild our community will increase our overall customer satisfaction. Community service events and product donations would be a way for us to stand out above the rest of our competition to show that we care about our customers and our community. During such a period, the company could see a short term dip in revenue. With the establishment of community service projects in the time of need, we can predict that we will reap positive long term success from that. Luxury-Pedic must be flexible in our approach and delivery of our products to our customer in order to achieve high success. In conclusion, a successful firm starts with a marketing plan within its first fiscal year. A marketing plan is a highly detailed and written document that summarizes how  a firm plans to reach its marketing objectives. Luxury-Pedic has outlined its marketing plans and detailed tasks to reach these elements, executive summary, situational analysis, marketing strategy, financial projections, and implementation controls will be discussed among other elements. This paper has defined the following objectives that Luxury-Pedic will implement to achieve this successful marketing plan. References BedTimes. (2012). Research Finds 5 Key Mattress Consumer Segments. Retrieved from http://bedtimesmagazine.com/2009/01/research-finds-5-key-mattress-consumer-segments/ Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Perry, D. (2010). Mattress industry should sell dreams. Furniture Today, 34(37), 33. Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/346182942?pq-origsite=summon&http://search.proquest.com?accountid=35812 Wise, W. L. (2012). Going to the mattress. The Post and Courier Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/1115405056?pq-origsite=summon&accountid=35812